Google Analytics 4 training for charities

2023 heralded the rollout of Google Analytics 4 – and it’s a big step up from Universal Analytics / GA3. The emphasis of reporting has shifted and the sheer volume of metrics available has expanded. Luckily, our training courses will help you get your head around all things GA4.

Foundation (Introduction to GA4)

Best for: beginners or those in need of a refresher in GA4. It’s ideal for anyone new to GA4 or looking to update their skills.

Outcomes

By the end of this session, you should be able to:

Navigate the GA4 interface efficiently for effective use
Gain insights into user acquisition and traffic patterns on your website
Analyse user behaviour to enhance the overall user experience
Track and analyse key actions, events, conversions, and monetization metrics
Utilise techniques to interpret and derive insights from events, conversions, and monetization data
Understand GA4’s advanced reporting capabilities for tailored insights and custom reporting

Intermediate (Get to Know GA4)

Best for: users familiar with Universal Analytics and transitioning to GA4. It bridges the gap between the two platforms, focusing on the unique aspects of GA4.

Outcomes

By the end of this session, you should be able to:

Understand the differences between GA4 and Universal Analytics for a smooth transition
Navigate the updated interface and administration features of GA4 effectively
Apply strategies to adapt existing analytical practices from Universal Analytics to GA4
Utilise GA4’s enhanced reporting tools to gain deeper insights into traffic and user behaviour

Advanced (Get More From GA4)

Best for: intermediate users with a basic knowledge of GA4 and users looking to deepen their understanding and use of GA4’s features.

Outcomes

By the end of this session, you should be able to:

Explore advanced reporting features in GA4 for in-depth analysis
Master event tracking techniques to monitor user actions and conversions effectively
Analyse conversions comprehensively to optimise goal completions
Develop skills in segmentation and audience building for targeted analysis and marketing strategies
Create custom reports tailored to meet specific analytical needs and requirements

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

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