SEO training for charities

How can charities optimise their websites so their audiences can actually find them on search engines? How do you get the most out of all the time and money already invested on your website?

The Platypus SEO Foundation training can help. Our overview of SEO fundamentals helps everyone on the team get on the same SEO page. Everyone at the session will get a firm grasp of the core principles of SEO, and how they can feed into their day-to-day work, without needing to understand every technical detail.

Best for: Charity staff involved in website management, content creation, or digital marketing. This session is specifically tailored to those new to SEO or those looking to solidify their understanding of basic SEO principles.

Outcomes

By the end of this session, you should be able to:

Understand how search engines function, including the processes of crawling, indexing, and the features of search engine results pages.
Gain insight into keywords by exploring search volume, types of keywords, and search intent.
Comprehend the website funnel and how strategic SEO can drive successful outcomes for your site.
Understand the fundamental elements of SEO, encompassing technical aspects, content creation, and link building.
Recognise the pivotal role of content and its impact on SEO objectives.
Effectively structure content for SEO, including crafting optimal titles, meta descriptions, heading structures, and evaluating content quality.

Email [email protected] to book your session.

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that they are always a joy to work with."

"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"

“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”

We would recommend Platypus - they work hard on optimisation and improved our campaigns. They have been an integral extension of our operations.

"We were really pleased with the SEO work that Platypus did for us. The team are very friendly and approachable and always happy to answer any questions or offer advice. We were delighted with the huge increase in organic search traffic.