Programmatic for Charities

Why choose programmatic advertising?

Programmatic advertising offers significant benefits for charities looking to expand their reach, all at a cost-effective rate:

• Highly targeted: We use data-driven insights to craft audience segments that align with your charity’s mission, ensuring your message reaches potential supporters who share your values.
• Multi-channel reach: Access ad inventory across trusted UK sites and high-traffic apps, allowing your campaigns to engage a broad and relevant audience.
• Dynamic and flexible: Programmatic platforms enable real-time adjustments, optimising campaigns to maintain strong performance and adaptability.
• Transparency and scalability: Gain complete visibility of ad placements and scale your outreach effectively to maximise engagement and impact.

Programmatic ad types for progressive causes

Programmatic advertising offers charities a powerful way to connect with audiences through tailored, multi-channel campaigns. 

• Display ads: Use visually compelling banners on trusted sites to share your cause’s impact, such as showcasing recent achievements or events.
• Video ads: Deliver powerful narratives that resonate emotionally, perfect for highlighting success stories or urgent appeals.
• Audio ads: Engage listeners on streaming platforms, sharing updates or calls to action while they listen to music or podcasts.
• Connected TV (CTV) ads: Reach supporters at home through smart TV platforms, ideal for longer storytelling that deepens audience connection.
• Native ads: Blend seamlessly into web content, promoting initiatives while maintaining user experience, such as articles featuring your charity’s work.
• Digital out-of-home (DOOH) ads: Extend your campaign’s reach to public digital screens in high-traffic areas, driving awareness for events or seasonal appeals.

These ad types help charities build impactful campaigns, fostering deeper connections and driving meaningful actions.

Our approach to programmatic campaigns

We guide charities through a structured process that ensures every campaign is optimised for success:

• Campaign planning – We start with in-depth audience research to build a strategy that aligns with your objectives. Our creative production spans video, display, and native formats, ensuring your campaign captures attention and tells your story effectively.
• Seamless technology integration – We set up your campaign with robust tools for tracking and reporting, integrating platforms like Google Tag Manager and analytics dashboards for real-time insights.
• Launch and continuous optimisation – Our team manages the entire lifecycle of your campaign, from launch to ongoing adjustments. We use performance data to refine targeting and bids, enhancing engagement and maximising returns.
• Transparent and actionable reporting – You receive detailed reports that break down key metrics, audience interactions, and campaign impact. This transparency empowers data-driven decisions, allowing you to fine-tune future campaigns confidently.
• Impact-driven results – Programmatic advertising with Platypus Digital ensures your charity’s message connects with the right people, generating awareness and driving support. By integrating cutting-edge technology with a straightforward, values-driven approach, we help charities make the most of their digital campaigns.

Why work with us?

• We communicate openly – we’ll ensure you know what’s happening with your campaign the whole time and why it’s happening.
• We’re experts in Meta Ad campaigns – we work on campaigns for charities like yours every day.
• You own your data – we always build ads in your account, so you can always see and own your own data.
• We tailor reports – our real time dashboards are tailored to you, giving you the key information you need to report back to your teams.
• We help you build for the future – we’ll supply you with all the data, reports and insights you need to make sure you can carry success into the future.