Google Display Ads for Charities

Google Ads offers expansive reach across the internet through the Google Display Network, reaching over 90% of internet users worldwide. This means they are an invaluable tool to connect with your targeted audiences.

Customisable with images and text, display ads align seamlessly with your campaign objectives and can be refined using Google’s intricate targeting options.

They’re an incredible tool for charities eager to broaden their visibility and bolster brand recognition.

What it is

Google offers display ads across its Google Display Network. Google Display Network is the #1 global display ad network, reaching over 90% of internet users worldwide, with over a trillion impressions served to over 1 billion users monthly.
Display ads are images and text which can be customised to your campaign objectives and targeted using Google’s detailed targeting options.
These are great for charities wanting to expand their reach and increase brand recognition.

How we do it

Discovery – We kick off our process by thoroughly reviewing your current setup. This covers your website, existing Google Ads accounts, Google Analytics, and other relevant digital assets like your owned audiences.
Plan – Next, we concentrate on your objectives. After mapping out a bespoke display marketing strategy, we provide detailed optimisation recommendations to ensure your campaign thrives.
Set up – Our experts will prepare and implement new campaigns within the Google Ads platform. This includes pinpointed placement targeting and persuasive ad copy that aligns with Google’s best practices.
Optimise – We continually refine your display ad campaigns, enhancing various elements such as reach, quality score, bidding strategies and ad testing to ensure optimum performance.
Report – Stay informed with regular updates on your campaign’s progress. We utilise Google Looker Studio dashboards, detailed emails, and scheduled reporting calls to keep you in the loop.

Why work with us?

We’re Google Partners, so we have the inside track on what gets you results through search marketing.
We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
We respect your resources. Our flexible approach considers your budget and timelines to generate the best results through Google Display Ads.
Our team is certified Google Ads strategists across multiple channels, including Display!

Who we work with

We manage display activity for charities like Animals Asia, Concern Worldwide, Sightsavers and Versus Arthritis.

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that they are always a joy to work with."

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“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

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