Are you confident that your charity’s digital decisions are based on reliable data?
We can transform your Google Analytics 4 (GA4 ) and Google Tag Manager (GTM) setup into reliable sources of actionable insights.
Your data matters
We have a tried and tested process that’s helped charities like Mencap, Young Lives Vs Cancer and the Royal College of Surgeons be more confident in the decisions they make off the back of their data. We start by making sure we have a clear picture of your setup and the reasons and assumptions behind it.
Accurate data is the cornerstone of genuinely data-driven decision-making.
Our Google Analytics service helps you:
- report accurately on the return on ad spend of your digital campaigns
- calculate the actual return on investment
- get a clear picture of your website visitors and their actions
We can sort your data out
Our team combines deep charity sector knowledge with technical expertise in Google Analytics.
We understand charities’ unique data challenges and provide solutions that align with your mission and goals.
Who we’ve helped
We’ve helped charities like Mencap, Young Lives Vs Cancer, and the Royal College of Surgeons make confident, data-driven decisions.
“Platypus ‘gets us’ and helps with a wide variety of digital projects in such a knowledgeable way.” – Emily Sturdy, Parkinson’s UK
Discovery, review and recommendations
We offer a thorough review and optimisation of your GA4 and GTM set-ups tailored to charities like yours.
Our service includes:
- Discovery: We dive deep into your current setup, understanding your team’s needs and goals.
2. Review: Our 80-point checklist ensures no stone is left unturned. We examine:
3. Data planning and measurement frameworks
- GA4 configuration
- Back-end data comparison
- GTM implementation
- Third-party pixel review
4. Recommendations: We provide detailed, actionable insights to close any gaps in your data setup.
CAPI (Conversions API) Integration
Conversions API lets Meta advertisers share actions from their servers directly to Facebook.
Our expert CAPI integration will help you maintain data integrity as privacy regulations evolve.
Server-side tracking
Enhance data accuracy and user privacy with our server-side tracking implementation. We’ll set up a robust system that gives you more control over your data and reduces your reliance on cookies.
Custom dashboards
Transform raw data into easy-to-understand visual reports using Google Looker Studio.
We create tailored dashboards that highlight the metrics most important to your charity.
We’ll fix the issues we uncover
After the audit, we provide a clear list of recommended fixes, prioritised based on their importance and impact. We can handle any updates within Google Tag Manager or Google Analytics 4 that don’t require changes to your website’s code. For fixes that do require changes to your website, we will provide detailed instructions for your web development team, CMS administrators, or other website managers.
If you’d like us to proceed with implementing fixes we can handle, we can group these into batches and provide clear costs before starting. We will also review and test all fixes to ensure they have been applied correctly. Our goal is to make the process as straightforward as possible for you.
This includes:
- Correcting tracking code errors
- Refining goal and event tracking
- Improving data accuracy and consistency
- Enhancing e-commerce tracking for donation platforms
Let’s chat
Ready to harness the full potential of your data? Let’s chat about how we can supercharge your Google Analytics setup.
