Whether you need us to set up a Google Ads account from scratch or expand your existing account, we can help you make the best use of it to increase brand awareness, connect with people who need your support and get more:
- cash gifts
- regular givers
- donors
- campaigners
- service users
What it is
Google Ads lets your charity advertise to the millions of people using Google, YouTube and their partner sites. It’s a great way to reach your charity’s audience, especially through the Google Ad Grants programme for charities.
Our online advertising campaigns reach people through:
- search ads
- Google Display Network (GDN)
- YouTube Ads
- shopping placements
- app campaigns
How we do it
We work out the most effective ways to invest your budget to meet your charity’s objectives through our monthly retainer package.
We handle the ongoing creation, optimisation and reporting of Google Ads campaigns across multiple channels. draw on our expertise to make best use of your Google Ad Grants, legacy Grantspro and paid Google Ads accounts.
Our tried and tested process:
- Discovery – we review your current setup covering your website, Google Ads accounts, Google Analytics and more.
- Plan – we establish your objectives, map out a tailored search marketing approach that will meet them and make detailed optimisation recommendations.
- Set up – we set up the new campaigns in the Google Ads platform, including our keyword targeting and ad copy that follows Google’s best practice.
- Optimise – we move to ongoing optimisation of your search activity, improving areas like reach, quality score and ad testing.
- Report – we keep you regularly updated on results through Looker Studio (formerly Google Data Studio) dashboards by objective as well as emails and scheduled reporting calls.
Compliance audits
We can also do a one-off compliance audit where we’ll analyse your account and talk you through precisely what you need to do to improve it in line with Google’s requirements. To get started, here are 5 things any charity can do to get compliant.
Consultancy service
We can also help you make the most of limited internal budget through our consultancy service.
This helps you get results from Google Ads wbile building the skills of your internal team.
Why work with us?
- We’re Google Partners so we have the inside track on what gets you results through search marketing
- We’re part of Google’s Ad Grants Certified Professionals Community. We’ve been recognised for our work on Ad Grants accounts and get early access to beta features.
- Many of our team have charity backgrounds, so we understand your goals and objectives
- We work flexibly within your budget, timelines and set up to get the best results
- We run search, display, YouTube and shopping ads. Our team are all certified Google Ads strategists across multiple channels.
Who we work with
What our clients say
How we helped Samaritans exceed their winter appeal targets
Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. They were hesitant about investing more in paid search
Samaritans’ always-on paid search approach with Platypus raises £135,000
Platypus helped national charity Samaritans raise £135,000 using paid search. Find out how.
How Platypus helped Concern Worldwide to expand their virtual gifts programme
10-second summary What was the challenge? Charity virtual gifts (where people can buy gifts that have a charitable impact) is a crowded marketplace. Our clients,
How Platypus helped Versus Arthritis increase non-branded donations by 300% using paid search
10-second summary What was the challenge? Versus Arthritis weren’t at the very start of their paid search journey. They had a Google Ad Grants account
