If you wonder whether your digital marketing spend is being wasted, or worry your cost per acquisition for online donors is too high, we can help.
We can do a comprehensive review of your charity’s digital marketing investments.
We’ll cover activity across
- Google Ads (including Ad Grants, paid search and display)
- paid social media like Meta Ads
- organic social channels like Instagram or Twitter
- email marketing.
We use a special framework to identify problem areas with your current activities. These can include issues with skills, structure, or resources.
We then make recommendations about how to fix them to get more from your investment.
We can also look at audience and channel fit to make sure you’re using the right channels, content and messages to meet your goals.
You get an expert, unbiased assessment of what’s working and what’s not. We’ll tell you where to improve to get better performance and higher return on investment.
The output is a prioritised list of recommendations tailored to your charity’s specific circumstances and resources.
“We had a great working relationship with Platypus. What stood out to us is that they really listened to our digital challenges without judgement. They understood that resources are limited for smaller charities, and gave us recommendations that were achievable. Thank you for helping us untangle our digital activities – now we can go forward confidently.”
Teena Antoniou, Senior marketing manager, Haven House Children’s Hospice
Channel audits
This is a more focused service where we look at the performance and setup of individual marketing channels like:
- Meta Ads
- Google Ads
- Organic social media
- Email marketing
Our team will assess areas like campaign structure, targeting, creative, and tracking. We’ll benchmark them against industry standards, and tell you where you need to improve.
You’ll get health check results to identify the tactical improvements that will boost results on those channels.
Why work with us
- We have deep and broad charity experience – we’ve worked in and for charities of all types and sizes, so we recommend solutions that will work for you.
- Our team are like therapists – that’s what our clients have told us, so your team will feel safe sharing their views and experiences with us.
- We’re thorough – we’ll give you every answer we can, even the tough ones.
- We’re open to feedback – if you feel like our recommendations are missing things you need, we work hard to fill those gaps.
- We have really happy clients – many charities have implemented our strategic findings in their organisational strategies and appointed us to implement our findings.
