What are values?
Values for your place of work are the guiding principles that are most important to you and help you make decisions about the way that you work.
Say an organisation had a value that was ‘The client comes first’. In theory, that means staff should make decisions in a way that always puts the client’s needs ahead of their own.
Values are also known as:
- Culture
- ‘How we do things around here’
- Qualities / ways of acting that everyone buys into
What can go wrong
Some organisations just list ‘permission to play’ values, words that really should apply to anyone working in a role. This might be things like ‘Honesty’ or ‘Integrity’.
Or worse, the senior management team creates a list of values they wish their team had, but is pretty much the opposite of the actual culture in the organisation. That just makes things worse.
I used to think the above was all that workplace values are. But I’ve totally changed my tune.
If done right, values should help you decide what qualities to look for in new team members, help focus team progression and guide your current team to decide what to do when there’s multiple options open to them in all kinds of situations.
Our first set of values
So I set four values that I thought were important to Platypus, outlined in this blog post.
They were a great start. But they were imposed by me, without full discussion by the Platypus team. So could we really claim they were our values?
What we did
So we organised a virtual workshop for the Platypus team to create a new set of values from scratch.
We asked everyone to list words that they think describe the actual, current Platypus culture.
They could imagine we had a new starter. They have a one to one and the new starter asks for general advice about how to do things at Platypus.
What would they say? Fill in the blanks:
“Always XXXX”
“Make sure to XXXX”
“Whatever you do, don’t XXX” [and then write the opposite]
”You should be the kind of person who XXXX”
This led to a huge number of statements of different ways of doing things, different aspects of our culture. Luckily, clear themes started to emerge that grouped them under headings.
After the workshop, I spent time keeping, deleting and combining them till we ended up with a list of four values that genuinely guide what we do. The team had a look and were happy with what we’d come up with.
The four Platypus values
We now have four values, updated in 2024:
- Make a positive difference
- Have each other’s backs
- Tell it like it is
- Go the extra mile
Note that they aren’t single words – they are short sentences in the imperative voice (i.e. they tell you what to do). If you’re not sure what to do about something, reading the values should help you decide what to do – the imperative voice helps that process.
Here’s more about each, and what we do as an organisation to prove we have them.
1. Make a positive difference
Our team are all interested in making a positive difference in the world – to people, animals and the environment.
We do this through the charities we work with, and by volunteering, donating and campaigning inside and outside work.
What Platypus does
- We support campaigns like Stop Hate for Profit
- We signed up to the Conscious Advertising Network
- We use blind recruitment processes to limit bias in who we hire to work for us
2. Have each other’s backs
This is a punchier title of our old value, “Support each other.”
It emphasises our commitment to being aware of our colleagues’ needs, both personally and professionally, and doing our best to support them when they’re struggling.
3. Tell it like it is
This value is a more direct wording of our previous value, “Communicate openly”.
It encourages our team to be transparent and honest in their communication with colleagues and clients, discussing their work, sharing knowledge, and asking for help when needed.
Giving clients realistic projections before and during campaigns is one example of how we live this.
What Platypus does
- We keep clients up to date with campaign progress at all times
- When campaigns haven’t gone well, we tell our clients openly
- We talk to each other about our work, the charity sector and the world
4. Go the extra mile
This came up a lot in our most recent discussions of how we work.
Our team is dedicated to delivering exceptional results for our clients. We go above and beyond in our work, emotionally connecting with our clients’ causes to build long-term partnerships.
This level of commitment helps our clients deliver positive change and fuels the personal and professional fulfilment of our team.
