Team

We’re a digital agency with heaps of experience delivering powerful messages online for a range of great causes.

Our team has experience in charity, agency and startup roles. We’ve blended that experience of what gets results online to create a great service for charities.

Meet Our Team

Head shot of team member Matt Collins

Matt Collins

Managing Director

(mat col-leens) (he/him/his)

Hello! I’m Matt, and I founded Platypus back in 2014. I heard so many stories of big agencies not treating their charity clients well, so I wanted to create an agency that put charities first. I’ve worked in charities for my entire career.

My main expertise is in digital strategy. Day to day, I look after the whole business, from supporting the team, sharing their expertise in our marketing, and making Platypus a great place to work.

I particularly care about men’s mental health and tackling the climate crisis. I also love a good dad joke, far too much according to everyone in my life.

Head shot of team member Kris Tan

Kris Tan

Strategy lead

(kris tan) (she/her/hers)

I’m Kris and my expertise is in digital marketing strategy, as well as running paid social campaigns.

I joined Platypus in 2018 after a few years of leading on supporter engagement work in international development and climate change nonprofits. Platypus has been a great place to translate my skills into doing good things and leaving a lasting positive impact on the world.

I’m passionate about social justice, anti-racism, human rights and collective activism. When I’m not at Platypus, I love scuba diving, travelling, and knitting socks.

Head shot of team member Will Cardy

Will Cardy

Chief Operating Officer

(wil car-dee) (he/him/his)

I’m Will, and I’m Platypus Digital’s Chief Operating Officer. Day to day, I lead the agency’s growth and ensure we deliver top-notch digital marketing for charities. I joined Platypus because I believe in using digital to help organisations that make a positive impact on the world.

Outside of work, you might find me on a through hike, practising natural navigation before eventually opening my OS Maps app to find my way back. Or, if it’s raining, you might find me inside reading George Monbiot’s latest book.

I am always interested in connecting with others working in B Corps, agencies, or charities who are focused on building supportive and inclusive environments. If you’re working on exciting digital projects or share a passion for creating positive change, feel free to reach out.

Head shot of team member Charlotte Cox

Charlotte Cox​

Senior Search Marketing Executive

(shar-lut cox(she/her/hers)

I’m Charlotte, and I specialise in managing Google Ad Grants and paid Google Ads campaigns for charity clients, including Young Lives vs. Cancer, Sightsavers, and Animals Asia. My work focuses on data-driven planning, launching, and optimisation to meet strategic objectives and deliver meaningful results.

I joined the Platypus team in 2019 to pursue my passion for helping charities amplify their impact through digital marketing.

In 2017, I founded Lymphoma Out Loud, inspired by my own lived experience with lymphoma. This personal connection drives my dedication to supporting cancer charities and making a meaningful difference through my work.

In my spare time you’ll find me cheering for Chelsea, or playing football for Wombledons FC!

Head shot of team member Jamie Pitts

Jamie Pitts

Delivery lead

(jay-mee pihts) (he/him/his)

Hey! I’m Jamie. I ensure our projects are delivered on time and to budget.

I have previously worked in product and project roles at both large and medium-sized charities.I have also completed an Executive Master’s in Leadership at Bayes Business School.

I have an interest in youth empowerment, social mobility and the use of tech for social good.

I am obsessed with American Football, listen to what can only be described as an eclectic mix of music and a self-professed foodie!

Head shot of team member Tom Crowe

Tom Crowe

SEO Lead

(tom crow) (he/him/his)

Hello! I’m Tom and I help charities to grow their organic search traffic through a range of technical and on-page optimisation initiatives.

I started at Platypus in 2019. I had previously spent 6 years working for nonprofits before working in the private sector both in-house and at an agency, as well as freelancing. Working for Platypus, a charity digital agency, was a very natural fit!

I am particularly passionate about international development charities, refugee causes and organisations that provide aid in conflict zones.

I like to build my own websites in my spare time, I also love to play sports, play instruments, and get my hands dirty with a bit of DIY!

Head shot of team member Rob Murgatroyd

Rob Murgatroyd

Senior SEO Executive

(rob Mer-gah-troy-d) (he/him/his)

I joined Platypus as our Senior SEO Executive in 2022.

I’ve worked in digital marketing for over 6 years, both in house and in agencies. My move to Platypus was motivated by a desire to use my knowledge and experience to make a positive impact in society. I love demystifying the world of SEO for our clients, and helping them to be even more effective at doing the amazing work they do.

I’m especially interested in supporting the fight against climate change. I lead the Environmental Working Group at Platypus, working closely with the team to continually help Platypus become a more sustainable organisation.

Outside of work, I love to travel when I can (offsetting my emissions of course!) and also enjoy reading and films.

Head shot of team member Sarah Gate

Sarah Gate

PPC Marketing Manager (Google Ads)

(sah-ruh gate) (she/her/hers)

I’m Sarah, I’ve been developing and implementing Google Ads strategies for charities for over a decade.

I spend my days helping charities convert searchers into donors or enquirers. It’s the best job in the world.

Aside from that, I’m drawn to causes that help animals. In my spare time, I transport dogs from the streets in Morocco to forever homes in the UK.

I’m also a feminist activist, writer and poet. ​

Head shot of team member Chris Cottell

Chris Cottell

Paid Social Marketing Executive

(kris kuh-TEL) (he/him/his)

I plan, deliver, and report on advertising on Meta, TikTok, and other social media platforms for our clients.

I joined Platypus in early 2023 to develop my digital marketing skills and make a difference at the same time. I’m particularly passionate about ensuring everyone has equal access to information and education, having worked as a librarian, university Access Officer, and in-house at a social mobility charity. I’m also keen on environmental issues and widening participation in the arts.

In my free time I enjoy writing poetry, noodling on the piano and guitar, and romping across the Cotswolds with my spaniel, Heather.​

Head shot of team member John Moody

John Moody

Search marketing executive

(jon moo-dee) (he/him/his)

I joined Platypus as part of the Kickstart scheme in 2022.

I’ve always been enthusiastic about all things digital, so the opportunity to help some great causes whilst developing my digital marketing skills was too good to miss. On top of this, the team’s been so welcoming that I already feel like a veteran Platypus member.

I have a particular interest in Crohn’s charities. The cause is very close to my heart due to my brother living with the disease. I’m also always on the lookout for new environmental charities to support too!

In my spare time I love to try out new computer games and cook new recipes. I’m also a sucker for anything sustainable (I live for kilo’s sales!).

Alina

Alina Trucco

Digital project co-ordinator

Hello! I’m Alina, a Digital Project Coordinator here at Platypus Digital.

Day to day, I manage projects across our internal teams, ensuring they’re delivered within allocated timeframes and budgets. I provide support on all aspects of project management and also lead training initiatives.

I’m drawn to charities that address the environmental impact of fast fashion as well as those that focus more broadly on protecting and preserving the environment. I also volunteer at a café that supports homeless and vulnerable individuals in my community.

In my spare time, I love baking, going to the theatre, travelling, and taking long walks with my dog, Coco.

Jamie Atkins Platypus Digital

Jamie Atkins

PPC Marketing Manager (Google Ads)

Hey, I’m Jamie! I bring over a decade of experience in the fast-paced digital marketing industry to Platypus. I help our team plan, deliver, and report on various advertising platforms while serving as a key client contact.

My passions lie in animal welfare, especially dogs that need homing, ensuring they receive the love and care they deserve.

Outside of work, I enjoy walking with my dog Bruce in the excellent parks and beaches nearby. I also appreciate a good all-inclusive holiday.

Najibah Khan

PPC executive

I’m Najibah and I’m a PPC Executive. My expertise is in paid search, day to day I oversee the Google Ads activity for our clients, and I joined in 2023. 

I joined Platypus because of the causes that we work for – the ones I particularly resonate with the most are Concern Worldwide UK and Changing Faces. 

I also enjoy art, fashion, hiking as some of my hobbies!

Sam Hogbin

PPC executive (paid social)

I’m Sam, and my expertise is in paid social advertising. I have over 5 years experience in digital marketing, I’m Meta Blueprint certified and I enjoy helping charities reach and engage their audiences through Meta, LinkedIn, and other digital platforms.

Daily, I plan, implement, and optimise paid social campaigns to deliver measurable impact for the causes we work with. I joined Platypus in 2024 to focus on purpose-driven marketing

The causes I care about include environmental sustainability, conservation, human rights, and social justice.

Outside of work, I enjoy reading, travelling, crafts, being outdoors, and learning about sustainable living.

We are big believers in:

  • a digital future for good causes – we get charities ready to deliver their services online in an increasingly digital world
  • strong digital skills – top quality digital marketing skills is the standard we believe in (and that’s a bar that’s getting higher every day).
  • being easy to work with – we do what we said we were going to do, and good relationships with our clients are non-negotiable.

 

Since 2014, we’ve been helping to deliver support online and fill digital donation buckets on behalf our clients.