We’re looking for a skilled and experienced PPC Marketing Manager to join our paid social team on a short-term basis, starting as soon as possible. The role is flexible at 0.5 FTE or more, and can be fully remote with no travel to our London office required.
In this role, you’ll work with some of the UK’s most inspiring charities, such as Dementia UK, Mental Health Foundation, and Amnesty International. You’ll help them achieve their goals through impactful paid social campaigns, enabling them to maximise their reach and make a real difference.
You will lead on data-driven strategies, planning, and execution, delivering optimised campaigns that align with client objectives and agency standards. In this role, you’ll build strong relationships with clients and internal teams, ensuring seamless collaboration and supporting integrated cross-channel strategies.
We are passionate about creating meaningful change and welcome applicants from all backgrounds – this role does not require a degree.
We want to hear from you if you are:
- Experienced in creating paid social marketing campaigns via Meta Ads and other paid social platforms.
- Skilled in using tools like Google Analytics and Supermetrics for reporting and insights.
- Passionate about making a positive difference in the world through your work.
- Committed to continually improving your professional skills and staying ahead of industry trends.
- Familiar with working on campaigns for a charity, whether in an agency, freelance, or in-house setting.
Please be aware that this position does not offer visa sponsorship. All applicants must have the legal right to work in the UK at the time of application.
Salary: £52,000 pro rata, paid on a freelance basis.
Location: This role is open to remote, hybrid, and in-person applicants.
Role type: Part-time, fixed-term contract.
Start date: ASAP
End date: This is a fixed-term role, expected to end on 31st May 2025, with the possibility of extension based on organisational needs.
Closing date for applications: Applications will be reviewed on a rolling basis due to the urgent need to fill this role. We encourage you to apply as soon as possible to ensure your application is considered.
How to apply: Follow the steps at the end of this page.
What you will do
As PPC Marketing Manager (paid social), you’ll create powerful paid social campaigns for our inspiring charity clients.
Imagine developing a campaign for Amnesty International UK that raises awareness of critical human rights issues and drives meaningful action. You’ll design innovative advertising strategies, lead planning and execution across platforms like Meta Ads, and deliver optimised campaigns that make a measurable impact.
Working with charities like Young Lives vs Cancer, you’ll shape ads that connect emotionally and inspire action, driving crucial donations to support young people and their families. Through your expertise in audience targeting, budget management, and performance analysis, you’ll ensure every campaign exceeds expectations.
You’ll oversee campaigns for organisations like the Mental Health Foundation, helping their messages reach hundreds of thousands of people across the UK. By analysing performance and sharing actionable insights, you’ll ensure their campaigns contribute to real change in mental health awareness.
Collaboration is key in this role. You’ll work closely with teams across the agency, transforming data into actionable insights and creative strategies. You’ll refine workflows, optimise processes, and ensure every campaign is flawlessly executed—delivering exceptional results that truly change lives.
At Platypus Digital, we value bold ideas, data-driven decisions, and a shared passion for making the world a better place. Join us, and use your skills to create campaigns that genuinely change lives.
Campaign strategy and delivery
- Lead the development and execution of Meta Ads (and other paid social channels) campaigns, ensuring alignment with strategic objectives set by clients and the agency.
- Analyse performance data to identify opportunities for optimisation and exceed client expectations and KPIs.
- Oversee the entire campaign lifecycle, ensuring timely delivery, budget adherence, and high-quality outcomes.
- Provide clear, actionable insights through robust reporting processes that align with client goals.
- Manage campaign budgets with precision, including monitoring, cost estimation, and reconciliation.
Process excellence and team development
- Share expertise by delivering paid social training to internal teams and clients, enhancing skills and understanding.
- Continuously refine processes for campaign briefing, planning, pacing, auditing, optimisation, and reporting.
- Collaborate with cross-functional teams to improve workflows and elevate the quality of campaign delivery.
Client relationships and collaboration
- Build strong client relationships, acting as a trusted advisor and delivering actionable recommendations that drive success.
- Stay informed of industry trends, integrating cutting-edge technologies and best practices to ensure the agency leads in paid social strategies.
Tools you will use
- Meta Ads Manager & Business Suite
- Spotify Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- Supermetrics for advanced reporting and data integration
- Google Workspace (Docs, Sheets, Slides, and Meet)
- Google Sheets/Microsoft Excel for analysis
- Google Slides/PowerPoint for data presentation
- Asana for project management
- Harvest for time tracking and invoicing
- Slack for team communication
Key skills and experience
Essential
- Proven expertise in Meta Ads, including paid social campaign planning, execution, and optimisation.
- Strong understanding of tracking pixels, UTM parameters, and implementing basic code for tracking.
- A passion for creating impactful work that drives positive societal change.
- Strong analytical skills, with the ability to interpret campaign data and deliver actionable insights.
- Experience managing digital campaigns or fundraising initiatives within a charity or working in an agency environment.
Nice to have but not essential
- Meta certifications (individual or agency-level).
- Familiarity with collaborative tools like Asana for project management.
- Proficiency in reporting tools such as Supermetrics and Google Sheets for advanced analysis.
Who we are
We are a digital marketing agency that only works with charities. We want to use digital to make a positive difference in the world.
We do this through digital marketing services like paid search, paid social, creating digital marketing strategies, and more.
Our values are really important to us (you can find out why in this blog post). They are:
Make a positive difference – We achieve this through the charities we partner with, and by volunteering, donating, and campaigning both in and out of work.
Have each other’s backs – We are committed to understanding and supporting our colleagues’ personal and professional needs, especially during challenging times.
Tell it like it is – We value transparency and honesty, encouraging open communication within our team and with clients. This includes sharing knowledge, discussing work openly, and seeking help when needed.
Go the extra mile – We are dedicated to delivering outstanding results for our clients. By emotionally connecting with their causes, we build long-term partnerships and consistently exceed expectations.
We work with charities like Amnesty International, Mental Health Foundation and Young Lives vs Cancer to raise money and connect them to people who are looking for support.
We collaborate together through one to one meetings, team meetings, team retros and monthly team get togethers.
If you are keen to make a difference with paid social marketing, and are committed to our values, we will give you all the training and experience you need to progress with us.
How to apply
Here’s how the process will work:
- Fill in our application form, giving details of your relevant experience and reason for wanting to work for Platypus Digital.
- We will consider candidates based on their experience with Meta Ads, accountability for campaign strategy and delivery, and their ability to meet the needs of this role.
- If considered, we will organise a quick call from one of the wider team to confirm details from your application and then arrange a meeting with the COO and either our Strategy Lead or Delivery Lead. We will work to accommodate scheduling needs, including evening or weekend slots if required.
- You will then join a call with the COO and one of the Leads to discuss the role, your skills and any questions relevant to your application.