We’re on the lookout for a talented PPC Marketing Manager to join our paid social team at Platypus Digital.
In this role, you’ll work with some of the UK’s most inspiring charities, such as Dementia UK, Mental Health Foundation, and Amnesty International. You’ll help them achieve their goals through impactful paid social campaigns, enabling them to maximise their reach and make a real difference.
You will lead on data-driven strategies, planning, and execution, delivering optimised campaigns that align with client objectives and agency standards. In this role, you’ll build strong relationships with clients and internal teams, ensuring seamless collaboration and supporting integrated cross-channel strategies.
As a manager, you will lead by example, coaching two team members and fostering their development. You’ll play a key role in creating a collaborative, high-performing team environment where everyone’s contributions drive success.
You’ll also have the option to dedicate 10% of your billable time to pro bono projects, using your expertise to support charities in ways that go beyond your usual responsibilities, broadening your impact and perspective.
We are passionate about creating meaningful change and welcome applicants from all backgrounds – this role does not require a degree.
We want to hear from you if you are:
- Experienced in creating paid social marketing campaigns via Meta Ads and other paid social platforms.
- Skilled in using tools like Google Analytics and Supermetrics for reporting and insights.
- Passionate about making a positive difference in the world through your work.
- Committed to continually improving your professional skills and staying ahead of industry trends.
- Familiar with working on campaigns for a charity, whether in an agency, freelance, or in-house setting.
Please be aware that this position does not offer visa sponsorship. All applicants must have the legal right to work in the UK at the time of application.
Location: We have a hybrid working set up with a coworking space in London Bridge. Most of the team mostly work from home and come in to work together and to meet clients a few times a month. We are not accepting remote only applications for this position.
Role type: Full-time, permanent
Salary: £47,800 to £52,000 if you live in London, £44,800 to £49,000 plus £3,000 travel allowance if you live outside. New starters begin at the start of the range and are eligible for a stage review within their level after six months.
Closing date for applications: Monday 6th January 2025
How to apply: Follow the steps at the end of this page. We will then follow our anonymous recruitment process to make sure it’s as fair as possible.
What you will do
As PPC Marketing Manager (paid social), you’ll create powerful paid social campaigns for our inspiring charity clients.
Imagine developing a campaign for Amnesty International UK that raises awareness of critical human rights issues and drives meaningful action. You’ll design innovative advertising strategies, lead planning and execution across platforms like Meta Ads, and deliver optimised campaigns that make a measurable impact.
Working with charities like Young Lives vs Cancer, you’ll shape ads that connect emotionally and inspire action, driving crucial donations to support young people and their families. Through your expertise in audience targeting, budget management, and performance analysis, you’ll ensure every campaign exceeds expectations.
You’ll oversee campaigns for organisations like the Mental Health Foundation, helping their messages reach hundreds of thousands of people across the UK. By analysing performance and sharing actionable insights, you’ll ensure their campaigns contribute to real change in mental health awareness.
Collaboration is key in this role. You’ll work closely with your two direct reports and teams across the agency, transforming data into actionable insights and creative strategies. Together, you’ll refine workflows, optimise processes, and ensure every campaign is flawlessly executed—delivering exceptional results that truly change lives.
At Platypus Digital, we value bold ideas, data-driven decisions, and a shared passion for making the world a better place. Join us, and use your skills to create campaigns that genuinely change lives.
Campaign strategy and delivery
- Lead the development and execution of Meta Ads (and other paid social channels) campaigns, ensuring alignment with strategic objectives set by clients and the agency.
- Analyse performance data to identify opportunities for optimisation and exceed client expectations and KPIs.
- Oversee the entire campaign lifecycle, ensuring timely delivery, budget adherence, and high-quality outcomes.
- Provide clear, actionable insights through robust reporting processes that align with client goals.
- Manage campaign budgets with precision, including monitoring, cost estimation, and reconciliation.
- Foster a ‘test and learn’ culture to enhance performance and drive innovation through experimentation.
Process excellence and team development
- Manage and mentor two direct reports, supporting their growth, encouraging collaboration, and enabling high performance.
- Share expertise by delivering paid social training to internal teams and clients, enhancing skills and understanding.
- Continuously refine processes for campaign briefing, planning, pacing, auditing, optimisation, and reporting.
- Collaborate with cross-functional teams to improve workflows and elevate the quality of campaign delivery.
Client relationships and collaboration
- Build strong client relationships, acting as a trusted advisor and delivering actionable recommendations that drive success.
- Partner with the COO to identify and pursue opportunities for new projects and cross-channel collaboration, including services such as Google Ads, SEO, and data.
- Stay informed of industry trends, integrating cutting-edge technologies and best practices to ensure the agency leads in paid social strategies.
Tools you will use
- Meta Ads Manager & Business Suite
- Spotify Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- Supermetrics for advanced reporting and data integration
- Google Workspace (Docs, Sheets, Slides, and Meet)
- Google Sheets/Microsoft Excel for analysis
- Google Slides/PowerPoint for data presentation
- Asana for project management
- Harvest for time tracking and invoicing
- Slack for team communication
Key skills and experience
Essential
- Proven expertise in Meta Ads, including paid social campaign planning, execution, and optimisation.
- Strong understanding of tracking pixels, UTM parameters, and implementing basic code for tracking.
- A passion for creating impactful work that drives positive societal change.
- Strong analytical skills, with the ability to interpret campaign data and deliver actionable insights.
- Experience managing digital campaigns or fundraising initiatives within a charity or working in an agency environment.
Nice to have but not essential
- Meta certifications (individual or agency-level).
- Familiarity with collaborative tools like Asana for project management.
- Proficiency in reporting tools such as Supermetrics and Google Sheets for advanced analysis.
Who we are
We are a digital marketing agency that only works with charities. We want to use digital to make a positive difference in the world.
We do this through digital marketing services like paid search, paid social, creating digital marketing strategies, and more.
Our values are really important to us (you can find out why in this blog post). They are:
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Make a positive difference – We achieve this through the charities we partner with, and by volunteering, donating, and campaigning both in and out of work.
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Have each other’s backs – We are committed to understanding and supporting our colleagues’ personal and professional needs, especially during challenging times.
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Tell it like it is – We value transparency and honesty, encouraging open communication within our team and with clients. This includes sharing knowledge, discussing work openly, and seeking help when needed.
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Go the extra mile – We are dedicated to delivering outstanding results for our clients. By emotionally connecting with their causes, we build long-term partnerships and consistently exceed expectations.
We work with charities like Amnesty International, Mental Health Foundation and Young Lives vs Cancer to raise money and connect them to people who are looking for support.
We collaborate together through one to one meetings, team meetings, team retros and monthly team get togethers.
How Platypus will support you
We want Platypus Digital to be a great place to work. We work with charities because we genuinely want to make a difference in the world and to do great work, we need a happy and fulfilled team.
We have a culture of:
flexible working from home, part-time, flexitime and job-sharing available
the chance to work with lots of different people at great charities
believing in the expertise of our team, letting them lead projects
the chance to try new things when you want to, without submitting long proposals in triplicate
the chance to showcase your work at our events, on webinars and on our blog
actively encouraging union membership for legal advice/representation, and access to a wide range of benefits.
We are a certified B Corp. Scoring highly on the workers score is one proof point that we’re doing something right for the people who work here. And we’re committed to doing even better.
We’re really proud of what we offer employees at Platypus:
35 days holiday (pro-rata) plus bank holidays in England and Wales
a paid five-week-long sabbatical after five years of service, and every five years after that
enhanced parental leave
pension contributions matched up to 5% through NEST
annual profit share scheme
annual learning and development budget per team member
10% of your billable hours to use pro bono for a charity of your choice
access to message-based therapy and 24/7 phone support
access to health, optical and dental care through Benenden Health
If you are keen to make a difference with paid social marketing, and are committed to our values, we will give you all the training and experience you need to progress with us.
How to apply
To ensure a fair and unbiased selection process, we will follow our anonymous recruitment process for this role. Here’s how the process will work:
- Fill in our application form, giving details of your relevant experience and reason for wanting to work for Platypus Digital by Thursday 6th January 2025, 8:00am.
- If we shortlist you, we will email you and organise a time for you to complete a 1-hour task to assess your skills. You can do this during the week commencing Monday 13th January 2025, including an evening or weekend.
- If the task goes well, we will invite you to a video call interview via Google Meet on a time and date that works for everyone.