From 10 October 2025, Meta will stop allowing political and social issue advertising across the European Economic Area (EEA). This includes any ads flagged under its “Social Issues, Elections or Politics” (SEP) category –…
Introducing AI Max AI Max is Google’s latest step in enhancing how search campaigns are built and optimised in Google Ads. Google says AI Max uses its full AI capabilities to simplify campaign setup,…
AI-powered search is changing how people find information online. A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4…
Everyone who’s ever joined our team at Platypus did so to make a positive difference in the world. They could have joined any agency, marketing the wares of any number of for profit industries….
Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…
As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up…
