Are you simply dying to know how well your charity’s website is performing in search engine results? Do you want to know if you’re making the most of Search Engine Optimisation (SEO) to achieve…
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving…
Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google…
ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are…
What counts as a good charity digital strategy? Depends who you ask of course, but we’ve seen and created a good few in our time. We’ve drawn on this knowledge to create a free…
Introduction With over 574 million monthly active users globally and 28 million in the UK alone, Spotify provides access to a massive and emotionally engaged audience. That’s a big opportunity for charities to reach…
