Insights Archives - Page 2 of 15

What Are Google’s Enhanced Conversions?

Google has been emailing advertisers about a feature called “enhanced conversions”. But what are they? Enhanced conversions can help preserve ad measurement as web browser privacy changes limit tracking. If your charity uses Google…

Jamie Pitts
May 15, 2024

5 ways your charity can use ChatGPT

ChatGPT and other large language models (LLMs) are powerful AI tools that are quickly becoming essential. At Platypus, we’ve been exploring how these technologies can help charities work more efficiently and effectively. Here are…

Matt Collins
May 7, 2024

Your charity digital strategy template

What counts as a good charity digital strategy? Depends who you ask of course, but we’ve seen and created a good few in our time. We’ve drawn on this knowledge to create a free…

Krislyn Tan
April 11, 2024

Spotify Ads – the quick charity guide

Introduction With over 574 million monthly active users globally and 28 million in the UK alone, Spotify provides access to a massive and emotionally engaged audience. That’s a big opportunity for charities to reach…

Matt Collins
April 2, 2024

Charity digital fundraising terms and what they mean

There are so many different bits of lingo to get your head around in the charity world. Add in fundraising and digital-specific terms, and you’ve got a recipe for confusion. So we’ve put together…

Krislyn Tan
January 2, 2024

Platypus Digital signs the Muslim Employment Charter

We’re proud to announce that Platypus Digital has signed the Muslim Employment Charter (MEC). We want to be known as an agency where you can be yourself. A place where you can harmonise your…