One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those…
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing…
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’…
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending…
What they are There’s nothing like getting together. The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing…
In our latest free lunchtime webinar, we looked at how British Heart Foundation raised over £2 million in the fight against heart and circulatory disease, simply by optimising to a key form on their…
