Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a…
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be…
At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that…
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support. She had a pretty big digital team there. But what would she do in your shoes? Here’s what someone…
One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those…
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing…
