At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that…
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support. She had a pretty big digital team there. But what would she do in your shoes? Here’s what someone…
One of the big problems with digital marketing as a discipline is its relative newness. It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those…
You can barely put your head out your front door at the moment without a passerby shouting something about how digital transformation is the hottest new trend. Everywhere we turn, it’s the big thing…
In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’…
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending…
