Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors. Used correctly,…
We have a fun rule in the office. Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice. It’s transformed the way we communicate with…
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a…
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be…
At Platypus Digital, we’re big believers in the power of small charities. Few organisations can match the commitment and passion of a small group of people coming together around a common cause. But that…
We recently caught up with Amanda Neylon, former head of digital at Macmillan Cancer Support. She had a pretty big digital team there. But what would she do in your shoes? Here’s what someone…
