Insights Archives - Platypus Digital

Changes to Microsoft Advertising Consent Mode: What Your Charity Needs to Know

Online advertising is evolving once again, with stricter consent requirements coming into effect for Microsoft Ads.. If your organisation runs Microsoft Advertising campaigns (like Bing Ads) targeting users in the EEA, UK, or Switzerland,…

Jamie Pitts
April 2, 2025

New payment card data security changes (PCI DSS) – what your charity needs to know

As if Meta’s recent changes weren’t enough, online payments are about to get more complicated. Any website that processes payment card details will soon need to meet new security standards. 2025 is shaping up…

Jamie Pitts
February 13, 2025

How to create an effective media plan for your charity

What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a…

Krislyn Tan
January 29, 2025

What to do about Meta’s new advertising restrictions

Meta’s at it again – if you’re a healthcare charity (or one of the other many affected types of charities) that runs advertising campaigns on Meta (Facebook and Instagram Ads), then you need to…

Chris Cottell
December 19, 2024

Optimising for AI Search: A Comprehensive Guide For Charities

AI-powered search is rapidly evolving. After years of SEO and optimising for organic search (check out our top SEO tips for charities and why your charity should invest in SEO), we’re moving to a…

Rob Murgatroyd
October 30, 2024

Unlock the power of Meta Ads for your charities: 5 pro tips

Most charities use Instagram and Facebook to fundraise, but few organisations have mastered both platforms. No matter where you are in your Meta advertising journey, there’s always more you could do to get the…