Samaritans had been running Facebook challenges since October 2020, and like lots of other charities at the time, seeing great success. But as more charities entered the space, the cost per lead began to…
Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if…
The challenge Samaritans had been running a value exchange lead generation campaign on Facebook. It was raising money via the individual giving team. While their conversion rates remained strong and within target cost per…
Dementia UK is a leading national charity committed to supporting families affected by dementia. Their mission is to ensure everyone facing dementia has access to the specialist care and support they need whenever and…
The challenge Normally you plan charity campaigns well in advance. You align diaries with your colleagues, you take any upcoming awareness days or other activity into account, you agree dates for your big campaign. …
