Case Study Archives - Page 2 of 3

How we helped Samaritans exceed their winter appeal targets

Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success. They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if…

Matt Collins
April 29, 2024

Samaritans’ always-on paid search approach with Platypus raises £135,000

Platypus helped national charity Samaritans raise £135,000 using paid search. Find out how. …

Matt Collins
April 29, 2024

Platypus transforms Samaritans’ lead generation campaigns on Facebook

The challenge Samaritans had been running a value exchange lead generation campaign on Facebook. It was raising money via the individual giving team. While their conversion rates remained strong and within target cost per…

Matt Collins
April 25, 2024

Young Lives vs Cancer reach more people through SEO

Young Lives vs Cancer (formerly CLIC Sargent) helps children and young people (0-25) and their families find the strength to face whatever cancer throws at them. We have worked with the team there for…

Rob Murgatroyd
March 3, 2023

How Platypus Helped Barnardo’s increase their website’s organic traffic

Founded in 1867, today Barnardo’s supports hundreds of thousands of children, young people, parents and carers across the UK. Barnardo’s recently had a website overhaul. That meant the charity needed a new SEO strategy…

Rob Murgatroyd
January 23, 2023

How Platypus helped Concern Worldwide to expand their virtual gifts programme

10-second summary What was the challenge? Charity virtual gifts (where people can buy gifts that have a charitable impact) is a crowded marketplace. Our clients, Concern Worldwide, had an Alternative Gift programme. They asked…