The power of pro bono At Platypus Digital, our team can work up to 10% of their time pro bono for the charity of their choice. That’s how I connected with Simba Charity, a…
Our client, a national charity, was running a plethora of digital advertising campaigns on Meta. But their campaigns each had relatively small media budgets. Hiring an agency to deliver them would’ve eaten up a…
Samaritans had been running Facebook challenges since October 2020, and like lots of other charities at the time, seeing great success. But as more charities entered the space, the cost per lead began to…
The challenge Samaritans had been running a value exchange lead generation campaign on Facebook. It was raising money via the individual giving team. While their conversion rates remained strong and within target cost per…
