Platypus transforms Samaritans’ lead generation campaigns on Facebook

The challenge

Samaritans had been running a value exchange lead generation campaign on Facebook. It was raising money via the individual giving team.

While their conversion rates remained strong and within target cost per acquisition, they knew there was room for improvement, especially with a gradually increasing cost per lead.

What we did

The Platypus team conducted a thorough review of Samaritans’ existing Facebook ads setup and immediately identified opportunities for enhancement.

We collaborated closely with the Samaritans team. We didn’t just do it all for them, we provided step-by-step guidance and explanations to empower them to effectively manage the campaign in the future.

Our Meta team implemented strategic changes to the campaign, focusing on optimising ad targeting, creative, and bidding strategies.

Throughout the process, we maintained regular communication with the Samaritans team. We used clear, jargon-free language to make sure everyone felt informed and involved, a true team..

We continually monitored the campaign and made timely adjustments based on performance data.

The results

* Significantly reduced cost per lead

* Improved lead quality and engagement

* Better response rates from leads

* Reduced attrition rates compared to previous campaigns

* Samaritans team gained confidence and skills to manage future campaigns effectively

“The cost per leads dropped significantly – it was a shocking reduction!” said Jade Deeley, Head of Individual Giving at Samaritans.

“At first, we were a little bit worried that that would mean poor quality data. But actually, the opposite has happened – we’ve just got better data, more engaged people, better response rate, for less money.”

“The Platypus team make complex digital strategies easier to understand. It’s always a joy to join meetings with them.”

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“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."

"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."

“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"

“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”

We would recommend Platypus - they work hard on optimisation and improved our campaigns. They have been an integral extension of our operations.

"We were really pleased with the SEO work that Platypus did for us. The team are very friendly and approachable and always happy to answer any questions or offer advice. We were delighted with the huge increase in organic search traffic.