How we helped Samaritans exceed their winter appeal targets
Samaritans had previously relied on time-limited paid search campaigns for their winter appeal, with limited success.
They were hesitant about investing more in paid search efforts for the upcoming appeal, not being sure if they’d see enough return for their efforts.
A cross-channel digital marketing strategy
Platypus collaborated with Samaritans to develop a cross-channel digital marketing strategy for the winter appeal. This would make sure people saw the appeal on a range of platforms.
We provided guidance and recommendations to the Samaritans team as well as collaborating closely with them in decision-making.
Our approach focused on driving traffic to optimised web pages and donation forms, all aimed at increasing income for the charity.
We closely monitored performance, making daily adjustments throughout the campaign to maximise results.
£45,000 above target
The campaign exceeded the overall winter appeal target by £45,000
The cross-channel approach truly contributed to the appeal’s success
Smooth project management and collaboration between Platypus and Samaritans teams was another standout feature of the campaign.
Our expertise, proactive management, and commitment to skills transfer empowered the Samaritans team to drive ongoing success in their digital fundraising efforts.
“It felt like every time we were having any wobbles or any concerns, the Platypus team was there, reassuring us, keeping us on track. It’s not just their knowledge and experience, it was on a more personal level – we just loved working with them all.”
– Jade Deeley, Head of Individual Giving, Samaritans
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“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."
"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"
“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”
We would recommend Platypus - they work hard on optimisation and improved our campaigns. They have been an integral extension of our operations.
"We were really pleased with the SEO work that Platypus did for us. The team are very friendly and approachable and always happy to answer any questions or offer advice. We were delighted with the huge increase in organic search traffic.
