Google Ads cost per click (CPC) rates are increasing across the board and across all industries. For charities, this creates a real and immediate challenge. Budgets for digital marketing are often tight at the best of times. So rising Google Ads CPCs have the inevitable impact of lower return on
The Eve Appeal is the leading gynaecological cancer charity. To help save lives, they focus on preventing and improving the early diagnosis of womb, ovarian, cervical, vulval and vaginal cancer. Good results but wanted expert help to make them great The Eve Appeal had taught themselves how to run Facebook
This is a guest post by Rebecca Brewer, Digital Marketing Manager at Dementia UK. In 2017 Glyn Thomas wrote a brilliant blog that pretty much shook the sector for those of us working in email marketing. He signed up to 100 charity email lists to see what he could learn
Parkinson’s UK is a national charity dedicated to improving the lives of people living with Parkinson’s. They campaign for better health and care, research new treatments, and develop life-changing support services. They run an online shop selling charity merchandise and a curated range of Christmas cards and gifts each year.
The way people find information online is changing fast. AI search tools like ChatGPT and Google’s AI Overviews have already changed how people find and consume information. These systems synthesize answers from many pages and often present a short summary with source links, meaning users increasingly get the information they
Since 2016, charities have been held to stricter standards than businesses when it comes to sending follow-up emails and texts to donors, volunteers and event attendees. That’s all changing with the Data (Use and Access) Act 2025, which will soon allow charities to use the same ‘soft opt-in’ approach that