Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much. Here
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are the four essential elements of raising money online. 1. A plan You wouldn’t set on
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors. Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate. But it can
If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray! All that traffic sounds amazing, doesn’t it? But there are conditions to your grant that can make it difficult to get the traffic you might be expecting. Here’s how to get the
We have a fun rule in the office. Anyone who sends an email to another colleague has to donate £5 to a charity of the recipients choice. It’s transformed the way we communicate with one another in such positive way that we’re encouraging everyone to do it. Communication is
Trying to get digital knowledge to spread beyond the confines of the digital team can be the work of a lifetime for a head of digital in a charity. Even if you’ve got a digital team of a reasonable size, your organisation’s digital outputs are always going to be limited