Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where to start. Here are the 7 essential things we think every charity should have as part
Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users. It is the third most popular social media platform in the UK with 20 million users, following Facebook and Youtube. In this post we
What are Facebook ads? Charity Facebook ads can reach people in their Facebook news feeds, on Instagram, in the right-hand sidebar of Facebook, and within articles viewed on Facebook. There are loads of different ad formats available – from carousels for promoting a range of fundraising products or services, to
Google has just announced an update to its rules on Google Ad Grants accounts. There’s some good news, and some bad news (with good effects). The headlines There are three big changes: Maximised conversions for all – that means bidding more than $2 for keywords. A minimum click through rate
Last night, we held the fifth annual Top 30 Charity CEOs on Social Media awards. Zoe Amar and I cofounded the annual awards five years ago. Judges selected 30 charity leaders from over 100 nominated as the ones bringing the most transparency, personality and life to their organisations through their
Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be warned though – running a campaign takes lots of effort. So should you bother? Here are