Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise that it leaves people totally baffled. Here are top things to try if you’re just starting
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much. Here
Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are the four essential elements of raising money online. 1. A plan You wouldn’t set on
Google Analytics is an excellent tool for charities. It’s free (always important when you’re a non-profit and your budget is tight) and it can give you incredible insights into your web visitors. Used correctly, you’ll gain valuable information about content that encourages people to volunteer or donate. But it can