Today marks the launch of the sixth yes sixth annual Top 30 Charity CEOs on Social Media awards, and we’re proud to be co-founders and organisers once again. We (not the royal we – I’m talking about us and Social CEOs cofounder Zoe Amar) – do these awards every year
We have four core values at Platypus Digital. They guide how our team do things day to day, month to month and year to year. They guide what questions we ask when we interview potential new employees. And they guide how we work with our clients. They are more than
Two years after the great ad switch-up of 2016, it’s time to change your Google ads all over again. That’s right, there’s a new ad format in town. Responsive search ads. First, we had search ads, the 25 character headlines, 70 character description ads that we had to split across
A lot of people come through to our website because they’re interested in social media training. We can’t say we’re surprised. There are so many different ad formats and audience types you can utilise that it leaves people totally baffled. Here are top things to try if you’re just starting
It’s finally happening. A year after Google gave us the new Adwords interface to try, they’re taking the old one off us and forcing us into modernity. As of July 10th, you’ll no longer be able to flick between old Adwords and new Adwords. You’ll have to use the new
Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets packed with every number that Google Analytics stores each month, you are tracking too much. Here