How to get lower CPCs in your Google Ads campaigns in 2026
Sarah Gate
January 19, 2026
Google Ads cost per click (CPC) rates are increasing across the board and across all industries. For charities, this creates
Google Ads cost per click (CPC) rates are increasing across the board and across all industries. For charities, this creates
The Eve Appeal is the leading gynaecological cancer charity. To help save lives, they focus on preventing and improving the
This is a guest post by Rebecca Brewer, Digital Marketing Manager at Dementia UK. In 2017 Glyn Thomas wrote a
Parkinson’s UK is a national charity dedicated to improving the lives of people living with Parkinson’s. They campaign for better
The way people find information online is changing fast. AI search tools like ChatGPT and Google’s AI Overviews have already
Since 2016, charities have been held to stricter standards than businesses when it comes to sending follow-up emails and texts