In April 2026, Meta announced that it has introduced a new way to install the Conversions API (CAPI) with a single click. This is great news for many reasons, as a charity using both the Pixel and CAPI will benefit from seeing more events and conversions tracked compared to the
Imagine you’ve just finished a Christmas appeal running across Meta Ads and Google Ads. You open the ad platforms, Google Analytics and your CRM to report back to your boss, and the numbers are telling completely different stories. Meta says the campaign generated £28,000. Google Analytics says £35,000. Your CRM
As AI platforms are evolving into the primary way people discover information online, the definition of search visibility is changing. It’s no longer just about ranking on the first page of traditional search results, it’s increasingly about being cited as a trusted source in AI generated answers. However, until recently,
Mental Health Foundation is a UK mental health charity that helps people understand mental health. They provide advice on looking after your own mental health and supporting others. We had been working with Mental Health Foundation on their digital marketing campaigns since 2017. Balancing awareness and fundraising goals in key
Recently, you may have had your feathers ruffled by Meta’s new Andromeda update. Depending on where on the internet you’re looking, Andromeda may be a seismic shift that’s completely upending the way we build ads, or it may just be a molehill dressed up as a mountain. If your charity
About Sands Sands is a UK charity supporting anyone touched by pregnancy loss or the death of a baby. As well as providing bereavement support, they fund vital research, train healthcare professionals, campaign to keep pregnancy and baby loss at the top of the political agenda and offer a safe