Online advertising is a huge part of digital fundraising. Whether it’s Google Ad Grants, Facebook Ads or display advertising, paid ads have a big part to play. When planning your digital fundraising campaigns, it’s easy to assume that it’s not digital fundraising if you aren’t asking for money. It’s also
We’re really pleased to say that War Child UK has appointed Platypus Digital as its new paid search and display agency. What does War Child UK do? War Child UK is a hugely important charity. They work in countries at war to protect, educate and support children affected by the
Every year, everyone in our team gets to nominate a charity for Platypus to donate £1,000 to. They can also split the donation between two charities. We do this as part of our commitment to the charity sector, and also as a benefit for the team who work hard for
At Platypus, we want to be as fair as possible when recruiting new team members. We have written previously about our anonymous recruitment process in our efforts to remove some of the bias from our hiring. We recently met with other agencies working in the charity sector to share ideas
What are values? Values for your place of work are the guiding principles that are most important to you and help you make decisions about the way that you work. Say an organisation had a value that was ‘The client comes first’. In theory, that means staff should make decisions
In our workshop with JMB Consulting last year, we identified lots of ways we could be a more anti-racist agency. One of those ways was influencing the charities and other agencies we know and work with to be more anti-racist and to pool all our shared learning on how we’ve