Introduction If your charity is planning next year’s digital fundraising budget, you need to consider a lot of things. In this blog post, we recommend you do that by identifying your objectives, mapping resources, involving internal teams, and sharing audiences. Then split your digital fundraising budget between four key areas
In March 2021, Dementia UK launched a pilot of a new virtual challenge product called the March Dog Walking Challenge. The challenge involved supporters walking their dogs 100km over the month, raising funds for Dementia UK in the process. The event was hugely successful. It was created through an innovation
Google recently postponed its cookies phase-out Google initially announced it would phase out third-party cookies on Google Chrome in 2022. They have now postponed that to 2023. Privacy Sandbox will replace cookies When they eventually phase out third-party cookies, Google says it will replace them with its Privacy Sandbox system.
Online advertising is a huge part of digital fundraising. Whether it’s Google Ad Grants, Facebook Ads or display advertising, paid ads have a big part to play. When planning your digital fundraising campaigns, it’s easy to assume that it’s not digital fundraising if you aren’t asking for money. It’s also
We’re really pleased to say that War Child UK has appointed Platypus Digital as its new paid search and display agency. What does War Child UK do? War Child UK is a hugely important charity. They work in countries at war to protect, educate and support children affected by the
Every year, everyone in our team gets to nominate a charity for Platypus to donate £1,000 to. They can also split the donation between two charities. We do this as part of our commitment to the charity sector, and also as a benefit for the team who work hard for