Like so many others, everyone at Platypus was shocked and saddened by the death of Sarah Everard. It sparked a difficult but important conversation about women’s safety in our weekly meeting. It was an eye opener for me on what is clearly a universal experience for women. One small positive
In May of this year (2021) Google will roll out an update to their algorithm that will include a new ranking factor called Core Web Vitals. Google regularly adjusts their algorithm, sometimes with minor changes and other times for broad core updates. The Core Web Vitals update will be a
Facebook Ads are changing. What does this mean and how can your charity prepare? On the 17th of December Tim Cook, CEO of Apple Inc posted a tweet that confirmed what we had already heard whispers of. Apple was giving people a choice when it comes to being tracked by
Here’s what we learned as we took the awards for the best Charity CEOs on Social Media online in 2020.
We’re really excited to say that CLIC Sargent has appointed Platypus Digital as its new digital marketing agency. What do CLIC Sargent do? CLIC Sargent is a hugely inspirational charity. They fight tirelessly to stop cancer destroying young lives. Their care teams help young people and families get vital financial
Background Over the last week, there has been increased media focus on how Facebook and Instagram operate, and their part in increasing the spread of malicious and false content. This has been partly triggered by the increased awareness of the Black Lives Matter movement, both here and in the US.