In the 19th century, Thomas J. Barratt created a campaign for Pears Soap, thought by some to be the first advertising campaign. It centred around the delightfully direct slogan:
“Good morning. Have you used Pears’…
The average person apparently checks their email 15 times a day. That’s me on a disciplined day.
It’s time to uncover the gold hidden in our email lists.
Here are five reasons why a properly…
The first week of 2016 is a perfect time to start doing things differently (specifically – better). So we at Platypus Digital have our heads down learning this week. But we aren’t just sending…
What they are There’s nothing like getting together. The internet, and social media in particular, is frequently scoffed at attempting to replace human interaction. One area where it’s a good job it is doing…
Introducing New Tools for Nonprofits from Facebook on Vimeo. There will be way, way more donations Facebook and Twitter users don’t like leaving the social network once they’re in them. That’s why they both…
In what is probably a world’s first, I’m going to open this blog post with a joke from the future. And to pile on the excitement, Future You is in the joke! Here goes……
Why email can save fundraising