Matt Collins, Author at Platypus Digital

An introduction to Twitter

Twitter is an online news and social media platform that enables people and organisations to share their thoughts and have discussions with other relevant Twitter users. It is the third most popular social media…

Matt Collins
February 5, 2018

5 ways to comply with Google’s new Ad Grant changes

Google has just announced an update to its rules on Google Ad Grants accounts. There’s some good news, and some bad news (with good effects). The headlines There are three big changes: Maximised conversions…

Matt Collins
December 14, 2017

6 questions your charity should ask before running a campaign

Your charity is going to want to run a campaign at some point, whether it’s an ongoing effort to recruit more regular givers online, an awareness month or a one week brand campaign. Be…

Matt Collins
November 14, 2017

How to apply for the Google Ad Grant

What is the Google Ad Grant? The Google Ad Grant (commonly known as Google Grants) is a $10,000 monthly in-kind advertising spend for Google AdWords that Google gives to registered charities and nonprofits. That…