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image of paperwork, figures and a laptop for metrics, what to measure and what to ignore

Metrics: what to measure, and what to ignore

Digital breeds data If the only data you track is how much your brand’s Twitter following and Facebook likes are increasing each month, you are not tracking enough. If you look at Excel spreadsheets…
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phone showing campaign image for the 4 essential elements of digital fundraising

4 essential elements of digital fundraising

Digital fundraising is big. More charities are investing in digital fundraising teams and more people are donating online than ever before. Is your charity set up to take full advantage of that? Here are…
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image of a phone and laptop showing the 6 quick wins for Google Ads Grants

6 quick wins for Google Ad Grants

If you’re a charity, you’re entitled to $10,000 a month of free advertising through Google Ad Grants. Hurray! All that traffic sounds amazing, doesn’t it? But there are conditions to your grant that can…
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team sat round a desk in a meeting discussing the 7 digital must haves for charities

7 digital must-haves for charities

Getting started with digital at your charity can be an overwhelming prospect. There is such a huge number of tools, platforms and opportunities out there that it can be impossible to narrow down where…
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