What is a media plan? A media plan is a vital document that maps out how your charity will use different marketing channels to reach your digital marketing campaign goals. Whether you’re planning a…
The power of pro bono At Platypus Digital, our team can work up to 10% of their billable time pro bono for the charity of their choice. That’s how I connected with Simba Charity,…
It’s the most wonderful time of the year – Rally & M+R’s UK / Ireland Digital Benchmark Study is out! As always, the report is a veritable treasure trove of information. But before I…
It’s my favourite time of the year again! The highly anticipated M&R Benchmarks report has been released, with UK and Ireland stats coming on 27 June. Fundraisers and digital marketers everywhere are eagerly diving…
What counts as a good charity digital strategy? Depends who you ask of course, but we’ve seen and created a good few in our time. We’ve drawn on this knowledge to create a free…
There are so many different bits of lingo to get your head around in the charity world. Add in fundraising and digital-specific terms, and you’ve got a recipe for confusion. So we’ve put together…
