Emergency appeal campaigns

When an international emergency takes place, your charity needs to act quickly.

Our emergency appeal service helps you launch powerful fundraising campaigns fast.

Concern Worldwide team responding to flooding in Sitteb village, Sudan. Photo: Ibrahim Adam Osman / Concern Worldwide

Why run an emergency appeal?

Natural disasters or conflicts can create urgent humanitarian needs.

Donors see emotive coverage in the news, on TV and online during emergencies and are often highly motivated to give to help the situation. Acting quickly can save lives when it matters most.

How we help:

Launch campaigns within 24-48 hours
Tap into donation intent with targeted keywords
Create compelling ad copy and imagery
Optimise daily to maximise results
Reach new donors at scale

Our rapid response process

Quick brief from your team. We gather essential information to establish your emergency response and goals.

Fast audience and keyword research. Our experts quickly identify the most effective targeting strategies across online ad platforms.

Urgent ad creation and approval. We craft compelling messages and visuals for maximum impact.

Rapid campaign launch. Your campaign goes live across relevant platforms quickly.

Daily optimisation. We continuously refine your campaign to improve performance.

Detailed reporting. You receive clear insights on campaign progress and results.

Proven results for international charities

We have run lots of emergency appeals with strong results:

3.2 return on ad spend for Barnardo’s COVID-19 appeal
1.0+ return on ad spend for Concern Worldwide’s Ukraine appeal
Reached over 2.5 million people for Barnardo’s, with 37,000 new users to their appeal funnel

Why choose Platypus?

Specialists in charity digital marketing
Ten years of experience working exclusively with charities
Trusted by leading international NGOs like Sightsavers, War Child UK and Concern Worldwide UK
In-depth knowledge of online donor motivations
Strong track record of results across all channels

Contact Matt today to discuss how we can support your charity’s emergency fundraising appeals.

Email Matt

We can also help you with

Digital Reviews

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Channel Reviews

SEO

CRO

Find out how we can help your charity

Fill in the form below, tell us what you’d like to achieve, and we’ll get back in touch to arrange a call to tell you more about how we can help!

“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that they are always a joy to work with."

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“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”

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