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Samaritans’ always-on paid search approach with Platypus raises £135,000

Samaritans had been running paid search campaigns alongside specific appeals. This had worked well for a long time. 

But the charity was keen to try a new approach. 

They had set a spend target of £24,000 for the year and a modest return on ad spend goal of 2.65. 

What we did

Platypus worked with Samaritans to develop an always-on paid search strategy. This encompassed both cash donations and regular giving campaigns. 

Alongside delivery, our team provided training and support to help Samaritans’ staff gain confidence in managing and discussing paid search internally.

We focused on delivering results while fostering a collaborative partnership. Our clear reporting and proactive optimisations allowed Samaritans to focus on strategic decisions rather than day-to-day campaign management.

The results

The results were awesome:

*   We generated £135,000 income from a £45,000 spend 

*   Overall web income increased significantly 

*   The percentage of overall website visitors making a cash gift increased

Beyond the income, the Samaritans team increased their confidence in understanding and managing effective paid search strategies.

“It’s been one of those real success stories in the organisation. Low effort from our side, and it felt like a really great way to generate a lot of income for the charity.”

– Jade Deeley, Head of Individual Giving, Samaritans

Samaritans donation page

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“I've worked with the Platypus team multiple times. They're the agency we always go back to because of their broad range of skills, consistently great team, good sense and pragmatism and the fact that hey are always a joy to work with."
Lynn Roberts
Lynn RobertsAssistant Director - Digital & Innovation, Action for Children
"Platypus is the best search marketing agency I've worked with in over 20 years. No other agency has the level of paid search knowledge than they do."
Kim Watson
Kim WatsonVersus Arthritis
“In a sometimes confusing and murky digital world, the guys at Platypus are a breath of fresh air. They know their stuff, they tell us it straight and really care about the work we do together. There’s a true sense of partnership between the Sightsavers and Platypus teams, which makes working together more productive and more enjoyable.”
Ella Pierce
Ella PierceDirector of fundraising, Sightsavers
"Platypus' social media review was incredibly useful for us. It helped us identify areas for improvement and provided practical recommendations that we could implement right away. The team's expertise and collaborative approach made the process smooth and very enjoyable!"
Sarah Cooper
Sarah CooperCommunications Manager, Motor Insurance Bureau.
“The Platypus team were a dream to work with on this campaign. They clearly didn’t just use a boilerplate approach with us – they were flexible, adaptable, and quick to respond. What’s more, they are true Facebook Ads experts. It was the combination of their approach and expertise that made this campaign so successful. Thanks, Platypus!”
Joanna Sullivan, Head of Community & Events Fundraising
Joanna Sullivan, Head of Community & Events FundraisingDementia UK
We would recommend Platypus - they work hard on optimisation and improved our campaigns. They have been an integral extension of our operations.
Nepa Jamilah Uddin
Nepa Jamilah UddinMarketing Manager (Family Placement), Barnardo’s
"We were really pleased with the SEO work that Platypus did for us. The team are very friendly and approachable and always happy to answer any questions or offer advice. We were delighted with the huge increase in organic search traffic.
Stuart Hill
Stuart HillFormer digital manager, Mental Health Foundation
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